For many years The Lansdowne had been tightly controlled by the bedroom juggernaut that is Best Western. Rigid, base brand guidelines had rendered this family run property into another unit inside the global machine. No personality. No brand. No voice. And a belly full of commission for the owners to pay up every month for the pleasure.
Something had to change. Independence and refinement were needed.
The Lansdowne has been family owned since 1912, that’s a pretty long time to be owned (and still operating). They had always been on the seafront. A part of the establishment. Consistency in hospitality is key. It’s a cornerstone of service.
It needed a sentiment that suggested that. Let’s not forget the sea – it has been and will always be here long after we are gone. There were so many tie ins with the sentiment of always. It was simply unavoidable
The “Always Here” concept has run for over four years now and still looks fresh. From Emails to websites, to restaurant branding, to print and hotel essentials all is covered and aligned.
Christmas brochure
Social media tiles
Social tiles
in-room promotional cube
I have worked with the Lansdowne for over eight years. that’s a long time in branding terms. As their guardian in terms of visual look and feel, all digital touch points, service touches and offer generation, this start to finish approach highlights the need for an effective consistent and creative voice – managed by one consultant. Let’s talk…
I am a highly experienced and commercially creative brand consultant who know exactly what makes your brand or business highly visible. With over 30 years experien
Great hospitality branding creates a real advantage. When a brand successfully marries an authentic narrative, flawless multi-sensory design, and a highly aligned team culture, it stops competing purely on price.
Branding a B2B business comes with it’s history. as a brand consultant the expectation with the client is that their product isn’t very interesting. “how do you sell something you can’t really see?” It’s easy.Â
